SAN DIEGO — The Coastal Conservation Association of California, or CCA-CAL, announced Chris Arechaederra as its new assistant director. Arechaederra will help the association grow its presence in California and develop new chapters along the way.
A statement on Arechaederra’s elevation stated the assistant director role oversees chapter development, communications, fundraising, marketing, membership, public relations and social media.
Communications, marketing, promotions and public relations are a part of Arechaederra’s professional experience. Arechaederra also grew up in the fishing world, regularly dropping lines between Channel Islands and Baja California.
Arechaederra joins CCA-CAL after spending some time with Black Diamond Sportfishing, a 6-pack charter operation out of Fisherman’s Landing in San Diego. He earned his Bachelor’s degree in English from San Diego State University.
CCA-CAL is part of the national network of Coastal Conservation Association, which boasts 126,000-plus members. The California chapter focuses on saltwater fishing and marine conservation.
“Our three priorities are to: enhance the habitat off the coast of California; enhance populations of fish in California; and be the advocate for the California Saltwater Angler,” the CCA-CAL statement on Arechaederra’s hire said.
Wayne Kotow currently serves as CCA-CAL’s executive director.